Privacy Policy

This Privacy Policy clarifies you about the nature, scope and purpose of the Processing of personal data (hereinafter referred to as “data”) in the Framework of providing our services as well as within ours Online offerings and related websites, features and functions Content as well as external online presences, eg our social media Profiles (collectively referred to as “online offer”). in the Regard to the terms used, such as “processing” or “responsible person” we refer to the definitions in Art. 4 of the General Data Protection Ordinance (DSGVO).


Werner Liebchen
Liebchen Design
Frankfurter Landstraße 47
63452 Hanau
Germany | Email:

Types of processed data

– Inventory data (for example, person master data, name or address).
– contact details (eg, e-mail, telephone numbers).
– Content data (eg, text input, photographs, videos).
– usage data (eg, websites visited, interest in content, Access times).
– meta / communication data (eg, device information, IP addresses).

categories affected persons

visitors and users of the online offer (Below we refer to the persons concerned in summary also as “user”).

Purpose of Processing

– Provision of the online offer, its functions and content.

– Answering contact requests and communicating with users.
– Security measures.
– Reach Measurement / Marketing

Used Terms

“Personal Information” are all Information that refers to an identified or identifiable natural person (hereinafter referred to as “affected person”); when identifiable is considered a natural person, directly or
indirectly, in particular by assignment to an identifier such as a Name, an identification number, location data, an online identifier (eg cookie) or one or more special features can be identified, the expression of the physical, physiological, genetic, mental, economic, cultural or social Identity of this natural person are

“Processing” is anyone with or without the help of automated procedures executed operation or any such series of operations in connection with personal data. The term goes far and includes practical any handling of data.

“Pseudonymisation” means the processing of personal data in one Way that the personal data without consulting additional Information is no longer a specific data subjectcan be assigned, provided this additional information be kept separate and technical and organizational Are subject to measures that ensure that the personal Data not an identified or identifiable natural Person to be assigned.

“Profiling” any type of automated processing of personal Data that consists of using personal data Be specific to personal aspects that relate to a natural one Refer, evaluate, in particular, aspects concerning Work performance, economic situation, health, personal Preferences, interests, reliability, behavior, whereabouts or To analyze or predict the change of location of this natural person.

The “person responsible” is the natural or legal person, Public authority, body or other body acting alone or jointly with others about the purposes and means of processing of personal data decides, designates

‘Processor’ means a natural or legal person, public authority, Institution or other entity that collects personally identifiable information
of the person responsible.

We will inform you in accordance with Art. 13 GDPR the legal basis of our data processing. For users out the scope of the General Data Protection Regulation (DSGVO), ie the EU and the EEC, if the legal basis in the data protection declaration not named, the following:
The legal basis for obtaining consent is Art. 6 para.
1 lit. a and Art. 7 GDPR;
The legal basis for the processing to fulfill our
Services and execution of contractual measures and answering
of requests is Art. 6 para. 1 lit. b DSGVO;
The legal basis for the processing to fulfill our
legal obligations is Art. 6 para. 1 lit. c DSGVO;
In the event that vital interests of the person concerned or another person’s personal processing
Requires data, Art. 6 para. 1 lit. d DSGVO as
Legal basis.
The legal basis for the necessary processing for perception
a task that is in the public interest or in exercise
public authority, which has been delegated to the controller
is Art. 6 para. 1 lit. e DSGVO.
The legal basis for processing to preserve our
legitimate interests is Art. 6 para. 1 lit. f DSGVO.
The processing of data for purposes other than those to which they
were determined in accordance with the provisions of Art. 6 (4) GDPR.
The processing of special categories of data (according to Art.
9 para. 1 DSGVO) is determined in accordance with the provisions of Art. 9 para. 2 GDPR.

security measures

meet in accordance with the legal requirements under consideration of the State of the art, implementation costs, and the nature, scope, the circumstances and purposes of the processing as well as the different ones Probability and severity of the risk for the rights and Freedoms of natural persons, appropriate technical and Organizational measures to ensure a level of protection commensurate with the risk to ensure.

The measures include in particular the safeguarding of confidentiality, Integrity and availability of data through physical control Access to the data, as well as their access, the Input, disclosure, securing availability and their separation. Furthermore, we have set up procedures that have a perception of
Affected rights, data deletion and reaction to threats to the Ensure data. We also take protection into account Personal data already in the development or selection of Hardware, software and procedures, according to the principle of Data protection through technology design and privacy-friendly Preferences.

Collaborate with Contractors, jointly responsible and Third party

Unless we have data in the context of our processing other persons and businesses (contract processors, jointly Responsible persons or third parties), convey them to them or otherwise grant them access to the data, this is done only on Basis of a legal permission (eg if a transmission of the Data to third parties, such as to payment service providers, to fulfill the contract is required), users have consented to a legal Obligation this provides or based on our legitimate Interests (eg the use of agents, webhosters, etc.).

Unless we data other companies of our group reveal, transmit or otherwise grant access to them this in particular for administrative purposes as a legitimate interest and beyond that on a legal requirements appropriate basis.

Submissions in Third countries

If we have data in a third country (ie outside of the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context the use of third party services or disclosure, or Transmission of data to other persons or companies happens this is only done if it is to fulfill our (pre) contractual Duties, based on your consent, due to a legal Commitment or based on our legitimate interests happens. Subject to legal or contractual permissions, we process or leave the data in a third country only when Presence of legal requirements. That is the processing takes place eg on the basis of special guarantees, such as the official recognized statement of an EU level of data protection (eg for the USA by the “Privacy Shield”) or attention officially recognized special contractual obligations.

Rights of the affected Persons

You have the right to confirm this ask if relevant data are processed and for information about this data as well as further information and copy of the data according to the legal requirements.

You have accordingly. the legal requirements the right to Completion of the data concerning you or correction of the data To ask you to provide incorrect information.

You have the right to demand, in accordance with legal requirements, that the data in question are deleted immediately, or alternatively in accordance with the legal requirements a restriction of the Request processing of the data.

You have the right to request that data concerning you, the You have provided us in accordance with the statutory requirements receive and request their transmission to other responsible persons.

You also have the right, in accordance with the legal requirements, to To file a complaint with the competent authority.


You have the right to grant consent with implications for the future

Right to Oppose

You can use the future processing of your data in accordance with the contradict statutory requirements at any time. The contradiction can
especially against processing for direct marketing purposes

Cookies and Right to object to direct mail

“Cookies” become small ones Refers to files that are stored on users’ computers. Different information can be stored within the cookies become. A cookie is primarily used to provide information about a user (or user).
the device on which the cookie is stored) during or after
to save his visit to an online offer. When temporary cookies, or “session cookies” or “transient cookies”, are cookies, which are deleted after a user Leave online offer and close its browser. In such a Cookie can eg the content of a shopping cart in an online shop or a login status will be saved. As “permanent” or “persistent” Cookies are called, even after closing the browser stay saved. For example, the login status can be saved, if users visit them after several days. Likewise, in such cookies are stored the interests of users who for range measurement or marketing purposes. When “Third-party cookie” means cookies that are used by others Providers as the person responsible for the online offering, otherwise (if only its cookies are speaking) one of “First-Party Cookies”).

We can use and clarify temporary and permanent cookies about this in the context of our privacy policy.

In case the users do not want cookies on their machine be saved, they will be asked the appropriate option in the Disable system settings of your browser. Saved cookies can be deleted in the system settings of the browser. The Exclusion of cookies may result in functional limitations of this Online offer.

A general contradiction against the use of for the purposes of Online marketing cookies can be used on a variety of Services, especially in the case of tracking, over the US Page or the EU page be explained. Furthermore, the storage of cookies by means of their shutdown can be achieved in the settings of the browser. Please note that then maybe not all features This online offer can be used.

Deleting Data

Those of us processed data will be in accordance with legal requirements deleted or restricted in their processing. Unless in the Under this Privacy Policy, the Data stored with us is deleted as soon as it is for your Purpose are no longer necessary and the deletion no contrary to statutory storage requirements.

Unless the data is deleted because it is for others and legally permissible purposes are required, their processing limited. That means the data will be blocked and not for others Processed purposes. This applies, for example, to data that comes from trading or tax reasons.

Changes and Updates of the Privacy Policy

We ask you regularly about the To inform the content of our privacy policy. We fit the Privacy Policy, as soon as the changes made by us data processing required. We inform you as soon as the changes make a contribution On your part (eg consent) or any other individual Notification is required.

Agency Services

We process the data of our customers in Framework of our contractual services to those conceptual and strategic consulting, campaign planning, software and Design development / consulting or maintenance, implementation of campaigns and Processes / Handling, Server Administration, Data Analysis / Consulting services and training services are a part of.

Here we process stock data (eg, customer master data, such as names or addresses), contact details (eg, e-mail, telephone numbers), Content data (eg, text input, photographs, videos), contract data (eg, subject matter, term), payment data (eg, Bank details, payment history), usage and metadata (eg in Framework of evaluation and success measurement of marketing measures). We process special categories of personal data basically not, except when these components are commissioned Processing are. Those affected include our customers, Prospective customers as well as their customers, users, website visitors or Employees and third parties. The purpose of the processing is the Provision of contractual services, billing and our customer service. The legal basis of the processing results from Article 6 (1) lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (Analysis, statistics, optimization, security measures). We process Data used to justify and fulfill the contractual services necessary and indicate the necessity of their indication. A disclosure to external only occurs if it is part of a Order is required. When processing us under a Ordered data we act according to the instructions of Client as well as the legal requirements of order processing gem. Art. 28 GDPR and process the data to none other than the order-based purposes.

We delete the data after expiration of legal warranty and comparable duties. the necessity of keeping the Data is checked every three years; in the case of legal Archiving obligations, the deletion takes place after their expiration (6 J, acc. Section 257 (1) HGB, 10 J, acc. § 147 para. 1 AO). In the case of data, the to us as part of a contract by the client we delete the data according to the specifications of the Order, basically after the end of the order.


When contacting us (eg Contact form, e-mail, telephone or via social media) will be the Information of the user to process the contact request and its Settlement acc. Art. 6 para. 1 lit. b. (as part of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) DSGVO processed .. The data of the users can in a Customer Relationship Management System (“CRM System”) or comparable request organization are stored
We delete the requests, if they are no longer required. We check the requirement every two years; Furthermore, the statutory filing requirements.

Hosting and Emailing

The one we used Hosting services serve to provide the following Services: infrastructure and platform services, Computing capacity, disk space and database services, e-mail delivery, Security and technical maintenance services we provide Use this website for the purpose of operating this website.

Here we, or our hosting provider, process stock data, Contact details, content data, contract data, usage data, meta-and Communication data of customers, prospects and visitors of this Online offer based on our legitimate interests in one efficient and safe provision of this online offer gem. Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 28 DSGVO (Abschluss Job processing contract).

Collection of access data and Log files

We, or ours Hosting Provider, collects based on our legitimate interests in Meaning of Art. 6 para. 1 lit. f. DSGVO data about every access to the Server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the operating system of the User, Referrer URL (the previously visited page), IP address and the requesting providers.

Logfile information is used for security reasons (eg for clarification abuse or fraud) for a maximum of 7 months Days and then deleted. Data, their further storage necessary for the purposes of proof, are pending the final clarification of the excepted from the deletion.

Google Analytics

We rely on our legitimate Interests (ie interest in the analysis, optimization and economic operation of our online offer as defined in Art. 6 Para. 1 lit. f. DSGVO) Google Analytics, a web analytics service of Google LLC (“Google”). Google uses cookies. The by the Cookie generated information about the use of the online offer by The users are usually sent to a Google server in the US transferred and stored there.

Google is certified and offers under the Privacy Shield Agreement This is a guarantee to comply with European data protection law ( ).
Google will use this information on our behalf to provide the Use of our online offer by users to evaluate reports about the activities within this online offer and to further, with the use of this on-line offer and the Internet use related services to provide us. In doing so, pseudonymous usage profiles of the processed data can be used Users are created.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be Google within Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in Exceptions will be the full IP address sent to a Google server in transferred to the US and cut there.

The IP address transmitted by the user’s browser is not included other data merged by Google. The users can Storage of cookies by setting their own Prevent browser software; the users can also use the Capture of the cookie generated and their use of the Online offers related data to Google and the processing of these Prevent Google data by following the link below Download and install the available browser plugin: & nbsp; code.

For more information about data usage by Google, recruitment and Opposition possibilities, you will find in the privacy policy of Google ( ) as well as in the settings for the presentation of commercials by Google ( code).

The personal data of users will be deleted after 14 months or anonymized.

Google AdWords and Conversion Measurement

We use based on our legitimate Interests (ie interest in the analysis, optimization and economic operation of our online offer as defined in Art. 6 Para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”)
Google is certified and offers under the Privacy Shield Agreement This is a guarantee to comply with European data protection law ( Https://

We use the online marketing method Google “AdWords” to display ads in the Google advertising network to place (eg, in search results, in Videos, on websites, etc.) so that they are displayed to users who have a suspected interest in the ads. This allows us To display ads for and within our online offer more targeted, to present to users only ads that potentially their interests correspond. For example, if a user sees ads for products for which he was interested in other online offers, This is called “Remarketing”. For these purposes, when called our and other websites where Google’s advertising network is active is, directly by Google, a code executed by Google and it become so-called (re) marketing tags (invisible graphics or code, also called “Web Beacons”) incorporated into the website. With their help On the device the user becomes an individual cookie, ie a small one File saved (instead of cookies can also be comparable Technologies are used). In this file is noted which Websites of the users visited, for which contents it interests and what offers the user has clicked, also technical Browser and OS information, referring web pages, Visiting hours and other information on the use of the online offer.

Furthermore, we receive an individual “conversion cookie”. With Help obtained from the cookie is used by Google to Conversion statistics for us to create. However, we only learn the anonymous total number of users who clicked on our ad and a page tagged with a conversion tracking tag have been forwarded. However, we do not receive any information with which users can personally identify.

The data of the users will be part of the Google advertising network pseudonym processed. Ie Google does not save and process eg the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That is, from the perspective of Google, the ads are not for a specific Identified person managed and displayed, but for the Cookie owner, regardless of who this cookie holder is. This does not apply if a user has explicitly allowed Google the data without processing this pseudonymization. The over the users The information collected will be transmitted to Google and to Google Servers stored in the US.

For more information about data usage by Google, recruitment and Opposition possibilities, you will find in the privacy policy of Google ( ) as well as in the settings for the presentation of commercials by Google ( )

Jetpack (WordPress Stats)

We use based on our legitimate Interests (ie interest in the analysis, optimization and economic operation of our online offer as defined in Art. 6 Para. 1 lit. f. DSGVO) the plugin Jetpack (here the subfunction “WordPress Stats”), which is a tool for the statistical evaluation of the Visitor Access and from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, Text files stored on your computer and the one To enable analysis of the use of the website by you.

The information generated by the cookie about your use of this Online offers are stored on a server in the USA. there can create usage profiles of the users from the processed data be used only for analysis and not for advertising purposes become. Further information can be found in the privacy policy by Automattic: and notes about Jetpack cookies: & nbsp; .

Online presence in social Media

We entertain Online presence within social networks and platforms to interact with There active customers, prospects and users communicate and they to inform you about our services.

Please note that this includes data of users outside the room European Union. This can be risks for the users because, for example, the enforcement of rights the user could be made more difficult. With regard to US providers the certified under the Privacy Shield, we point out that they commit to the EU privacy standards observed.

Furthermore, the data of users are usually for market research and Promotional purposes. For example, from the usage behavior and resulting user interests created usage profiles become. The usage profiles can in turn be used, for example To place advertisements inside and outside the platforms that allegedly correspond to the interests of users. For these purposes As a rule, cookies are stored on users’ computers, in which the user behavior and the interests of the users are stored become. Furthermore, in the usage profiles also data independent of devices used by the users are stored (especially if the users are members of the respective platforms and in these are logged in.)
The processing of the personal data of the users takes place Basis of our legitimate interests in an effective Information of the users and communication with the users acc. Art. 6 Para. 1 lit. f. DSGVO. If the users of the respective providers of Platforms for consent to the above Data processing is the legal basis of the Processing Art. 6 para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the Opposition possibilities (opt-out), we refer to the following linked information from the provider.

Also in the case of requests for information and the assertion of User Rights, we point out that these are the most effective at the Can be claimed from suppliers. Only the providers have each Access to the data of users and can directly corresponding Take action and provide information. Should you still help need, then you can contact us
– Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) based on agreement on joint processing of personal data – Privacy Policy: especially for pages: , Opt-Out: and , Privacy Shield: .

– Google / YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) – Privacy Policy: & nbsp; , Opt-Out: , Privacy Shield: .

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy / Opt-Out: code.

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: , Opt-Out: , Privacy Shield: .

Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy / Opt-Out: code.

– LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy , Opt-Out: Privacy Shield: & nbsp; .

– Xing (XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany) – Privacy Policy / Opt-Out:

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy / Opt-Out: code.

– Soundcloud (Sound Cloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy / Opt-Out: .

Integration of services and content Third

We set within our online offering based on our eligible Interests (ie interest in the analysis, optimization and economic operation of our online offer as defined in Art. 6 Para. 1 lit. f. DSGVO) content or service offers from third-party providers to their content and services, such as videos or fonts incorporate (hereafter referred to collectively as “Content”).

This always presupposes that the third party of this content, the IP address of the users perceive, since they without the IP address the contents could not send to their browser. The IP address is for the Presentation of this content required. We only try such To use content whose respective provider’s IP address only to deliver the content. Third parties can also do so called pixel tags (invisible graphics, also called “web beacons”) used) for statistical or marketing purposes. By the “Pixel tags” can provide information about how visitors traffic is on the Pages of this website are evaluated. The pseudonymous information can also be stored in cookies on the device the user and including technical information about the browser and operating system, referring websites, visit time and other information on use our online offer, as well as with such information from other sources.


We bind the videos of the platform “YouTube” Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, one. Privacy Policy: , Opt-Out: .

Google Maps

We bind the maps of the service “Google Maps’ of the Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. In particular to the processed data IP addresses and location data of users include, but not without their consent (usually in the context of their attitudes Mobile devices completed). The data can be in the US are processed. Privacy Policy: , Opt-Out: .

Typekit fonts from Adobe

We’re setting up & nbsp; Basis of our legitimate interests (ie interest in the Analysis, optimization and economic operation of our Online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) external “Typekit” fonts of the vendor & nbsp; Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. & Nbsp; Adobe is under the Privacy Shield Agreement certified and thus provides a guarantee, the European To comply with data protection law (


Within our online offer Features and content of the service offered by Instagram Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA be involved. For example, content such as pictures, videos or Texts and buttons that allow users to include content of this Share online offers within Instagram. Unless the users Members of the platform Instagram, Instagram can call the og contents and functions to the profiles of the users there. Instagram privacy policy: .

Created with by RA Dr. Thomas Schwenke